Directory Pays Users
Thursday, October 23rd, 2008Brownbook.net is a directory that pays out earnings to users according to this release.
The site has launched a “user earnings program”.
Apparently users add business listings, make updates to listings or leave reviews and when a business pays to claim or promote its listing, the most recent user to have contributed earns a commission. I’m not sure what kind of money we’re talking about here, but it’s an interesting concept nonetheless.
“A traditional business directory regards its advertising sales force as a key asset, and they’re attention today is on working out how to leverage that asset in the face of competition on the web. What we’re proposing is that the traditional sales force is a dinosaur and the real power lies with the community of users,” says David Ingram, CEO of Brownbook.net. “Moreover we’re prepared to reward our community by paying them an ongoing share of the revenue they’re helping to generate when businesses claim or enhance their listings”
Anybody familiar with Brownbook and their program?

