Directory Pays Users
By: Chris CrumBrownbook.net is a directory that pays out earnings to users according to this release.
The site has launched a “user earnings program”.
Apparently users add business listings, make updates to listings or leave reviews and when a business pays to claim or promote its listing, the most recent user to have contributed earns a commission. I’m not sure what kind of money we’re talking about here, but it’s an interesting concept nonetheless.
“A traditional business directory regards its advertising sales force as a key asset, and they’re attention today is on working out how to leverage that asset in the face of competition on the web. What we’re proposing is that the traditional sales force is a dinosaur and the real power lies with the community of users,” says David Ingram, CEO of Brownbook.net. “Moreover we’re prepared to reward our community by paying them an ongoing share of the revenue they’re helping to generate when businesses claim or enhance their listings”
Anybody familiar with Brownbook and their program?
October 23rd, 2008 at 10:50 am
Hi Chris,
Marc Lyne from Brownbook here.
Its a 20% commission… here is an example to explain how it works and a video of Dave explaining:
http://brownbook.blip.tv/#1387222
Year 1
Assuming you start by adding, updating and reviewing a total of 100 listings, and that 10 of those businesses subsequently claim their listing and purchase all the promotions, you will earn $40 (20% of the total revenue) in the first year.
Year 2, 3, 4 and 5
Assuming you add, update and review a further 100 listings in each of the following 4 years, and that 1 in every 10 of those businesses claims, and all the businesses renew each year then you will have earned $600.
October 24th, 2008 at 11:45 am
Thanks for dropping by and providing the info, Marc!