Google Gives Link Advice
By: Chris CrumEverybody turns to directories for links, but a little advice from Google suggests what we all really knew in the first place. Content is King. Cliche perhaps, but true.
In a blog post, Google’s Maile Ohye says:
- Start a site-related blog, writing or video, research or entertainment.
- Be interesting. Be a teacher. (Hey, that should be a recruitment slogan for a College of Education somewhere! I’ll sell it to ya for the bargain price of $500,000—if a private school, just $10,000, since as a non-government institution you can’t just print the money you need.)
- Participate in the community surrounding your industry—social media, blog comments, user reviews.
- Provide useful products or services.
Again, nothing that we didn’t already know, but it’s nice to see it come straight from Google isn’t it?
As Jason Miller sums up: “Content, content, content, a little participation, and the links will come.”
October 14th, 2008 at 5:16 am
Glad to see that I am doing something right
October 14th, 2008 at 6:01 pm
Yeah, I have to say I am glad to receive the reassurance as well. I believing companies that have been relying too heavily on pay-per-post or other sources of paid links may be feeling the heat of it now. Of course, even though you may be providing creditable content doesn’t always mean that viewers will link to it, which is why I believe Google may be leaving the direction of link dependency and moving toward rewarding those that spend the hard earned hours developing content that readers, surfers, and viewers can benefit from, even if they don’t provide a link.
If you want a daily tip, then you need to really spend some quality time putting together content that can carries its own weight in the SERPs. Analysis, Statistics, Reviews, etc.