Free Directory For Bighearted Businesses
By: adminLet’s be honest: the average directory listing only tells potential customers that your business is open and ready to accept their money. JointWinWin.com will accomplish that while putting in a good word of sorts at the same time.
The catch, as such, is that businesses listed on JointWinWin are supposed to donate at least 0.8 percent of their gross revenue to charity. But all things considered, that’s a rather small price to pay.
Tom O’Brien, JointWinWin’s cofounder, pointed out in a statement, “It’s a no-brainer – a free [Cause-Related Marketing] strategy, providing valuable SEO backlinks and an extra sales channel. Customers want to buy from companies with good business ethics. For example, Coca Cola increased sales by 490% in one CRM initiative.”
So pick a charity (or more than one) and start donating. There are plenty of deserving non-profits out there, and they’ll seem even better after your rankings and sales start to increase.
July 28th, 2008 at 6:20 pm
I think this is a great idea and I fully support a similar kind of thing via my pet websites, however I dont have to pay any money the revenue for the charity is produced by visitors visiting certain sites.
Unfortunately I am only very small fry so would not earn the charity any money at the moment, but you never know, maybe one day.
For those who do earn revenue, it is well worth doing.
Good luck.